Conversion Elements
Just Convert It!
A website’s main purpose is to generate leads. A great SEO strategy implies that a business’s website is appearing high on the search engine results page for relevant keywords; however once the visitor is on a site, it is important to start the process of turning that visitor into a client or customer. The more conversion options a visitor has, the more likely he or she will convert into a client or customer. We provide each website visitor with numerous conversion options.
Contact Us Form
Most websites have a dedicated “Contact Us” page, but having a contact form on as many pages as possible increases the likelihood of generating a lead. The best contact forms ask for as little information as necessary from each visitor. The less information a form asks for, the greater the chances are that a visitor will fill it out. Asking for a phone number and address can be beneficial, but is not necessarily essential for lead generation. Additionally, the “Contact Us” form should be on as many web pages as possible to provide easy access for each website visitor. The more frequently the contact form appears, and the simpler it is to fill out, the greater the chances are that a website visitor will be converted into a lead.
Subscribe to Email Marketing
Email marketing campaigns are frequently used by merchandising businesses, but they can also play a key role in any service business. For example, a plumbing company that sends out monthly emails with “How-to Guides,” and that are loaded with links to the company’s website, could turn an email reader into a website visitor, and then into a lifelong customer. What’s more, email marketing is a cost effective way to connect with potential clients and customers. Having a “Subscribe” form on page gives visitors another outlet to connect with the business.
Social Media Buttons
Social media is a way to connect with potential customers and clients on the platform they use the most, whether that be Facebook, LinkedIn, or something else entirely. It’s important to connect your business with social media so that when news or blog articles are published, they’ll appear in 
your fans’, followers’, and friends’ news feeds. The easier it is for customers to engage with you, the more they will do so, and the more likely they will be to use your product or service. When it comes to social media, remember that “Like” buttons are different than the normal “Follow Us” buttons in that as soon as a visitor clicks the thumbs up “Like” button, any status updates, including shared blog posts or news articles, will appear automatically in their Facebook news feed.
NAP – Name, Address, & Phone
Accurately listing a name, address (if there is one), and phone number in a prominent area builds confidence in visitors and allows them to find your business easily. Consistent naming principles go a long way to ensure search engines and directories accurately associate a website with a business listing. Adding an extra period or changing the capitalization of a business structure associated with a business (PC vs. P.C.) may not seem important, but search engines scour business directories for consistent naming structures. Little mistakes in spelling or capitalization in structured citations can hurt a website’s SEO.
Steps Included
- Create Conversion Strategy, goals, and metrics
- Create Contact US, Subscribe, and Contact Page forms
- Create an email marketing template form
- Set email marketing goals and conversion factors
- Add business name, address, and phone number to the website
- Add and link social media buttons
- Add like and share buttons to news and blog articles
