The Truth About SEO And Link Building
Link building has been a crucial aspect of SEO for years. However, as the SEO algorithms for the major search engines continue to change, so too will the best practice approaches to link building. If you want to join the 93 percent of B2B marketers who use content marketing as an integral part of their SEO campaigns, then you need to understand how to properly build links within your website content and how these links will impact your SEO efforts.
How Do Search Engines Use Links?
Recent studies have revealed that the majority of consumers want to receive personalized communications, such as SMS messages, from their favorite companies and brands. From a consumer standpoint, these messages are easy to track and provide direct access to the promotions, discounts, and company information that each consumer is interested in finding. Like the SMS messages, links are used by search engines to find relevant content that can then be pushed to the interested users. In this vein, links signal a few crucial factors to search engines. These factors are then used to either increase or reduce a website’s SEO ranking.
- Links establish higher trust values. — Search engines do not want to send users to spam websites; as such, they use links as the roadways to understanding the trust-worthiness of a website. When a website contains valuable links, i.e. links that point to authoritative sites, the search engine knows that the website does not contain spam-like content, but rather contains information that is valuable and useful to users. The more valuable and useful the information, the higher the SEO value of the site. Internal links can also be used to improve the users’ experience by leading them to additional useful information. With this in mind, websites with the highest SEO values will implement an internal and external link architecture that is designed to improve the user experience.
- Links show that quality associates with quality. — Just as links are used to establish the trust-worthiness of a site, so too can they be used to showcase quality. In the age of the digital consumer, quality reigns supreme. Users want to spend time searching websites that provide quality results; they don’t want to waste time on sites that claim to provide quality, when in reality they only hold spam or promotional content. Through links, search engines can analyze the popularity of a website to best determine if the site is “an authority” on its published subject matter. Sites that achieve the “authority” status are more likely to receive a higher SEO ranking.
- Links can be used as part of a long term strategy. — When implemented properly link building can become a part of a long-term SEO strategy. Every high quality link that your site receives is one step towards a higher SEO ranking. In fact, the more authoritative links that point to and from your site, the higher your website popularity will be and the greater the impact on your SEO ranking.
Link Building Can And Will Boost SEO Results
Link building is an art form that requires marketers and webmasters to have an intricate understanding of the latest SEO algorithms. In the same way that a targeted SMS campaign can help you to more easily reach your intended audience, so too can a link building campaign be used to cast a wider net that targets specific businesses, consumers, industry members, or other online audiences. The sooner you begin to incorporate link building into your digital content creation strategy, the sooner you will see the SEO benefits.
Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms.